Make Life A Ride


BMW has remade its iconic Make Life A Ride commercial. I don’t like it. The original (second below) is much better.

The original (edit: corrected link to the original version, I had incorrectly linked to a revised version):


On a scale from 1 to 10, what would you give BMW drivers?


I’m assuming you mean BMW motorcycle riders given the context. Honestly I find them to be among the best riders out there. BMWs are expensive bikes so their riders tend to be older and more cautious.

BMW car drivers in Vancouver are generally Asian immigrants and they are often terrible drivers.


Oh im sorry. I meant car drivers. I know nothing about motorcycle drivers.